The short story. Nick is a highly creative award-winning photographer with a vast amount of experience in many fields, including advertising, architecture, corporate, people, studio, still life, cars, aerial, travel, and fine art. He runs his business from Wellington, New Zealand, “the coolest little capital in the world” (according to Lonely Planet.)
Name-dropping. Assignments have taken Nick all over the world, and he contributes work to international photo libraries . He still pursues the elusive “art” of photography, and always carries a camera even when he’s not on assignment.
Nick has been awarded Fellowships of both the British and New Zealand Institutes of Professional Photography. He has won many awards for his work, including First Prize in the British Institute of Professional Photography Fine Art Awards in London.
His work has been published in a number of books, including A Day In The Life of NZ, The Colour of NZ, and Athfield Architects. He has written and illustrated travel articles for international magazines, including stories on Cuba, Spanish Cathedrals, and the launch of the Space Shuttle Discovery. He was commissioned by the British Royal Mail to photograph around Britain for a Christmas issue of postage stamps, and his studio work was used for a NZ stamp issue.
The rest is his story. Nick Servian was born in Salisbury and matured in London. His photography career started when he was expelled from school. (He took a day off school to photograph Yuri Gagarin, the first man in space, who was on an official visit to London.)
A job in a commercial studio specialising in stereo (3D) photography in Mayfair, London, followed. He studied photography at the Polytechnic of Central London for a while, but got bored with having to learn the chemical composition of developers. At the age of 19 he took himself to Corsica with an ancient Leica and 10 rolls of Kodachrome. The resulting pictures landed him a career as an architectural, landscape and travel photographer with Woodmansterne, producers of high quality commercial colour slides.
So for 12 years he roamed all over Britain and Europe with large-format cameras, photographing landscapes, pageantry, towns and cities. He captured cathedrals, stately homes, museums and art galleries in great detail with masses of lighting. He spent a month in Israel photographing biblical sites.
Doing the time warp again. Emigrating from London to Oamaru, New Zealand, in 1975 with his wife and children was… interesting. They soon moved on to the capital, Wellington. There Nick co-founded Spectrum, a commercial and advertising photography partnership studio that grew to become the largest in the country.
Nick has produced photographs for a huge number of designers, advertising agencies, corporations and government departments over the years, including:
- Portraits in New York, Chicago, Zurich, Paris, Singapore, Hong Kong, Sydney, Perth, even Albury-Wodonga, for Lion Corporation
- People in Hong Kong and Shanghai for Brierly
- Cities and military bases all over Australia for Serco
- An offshore drilling platform in Taranaki for Shell
- Ads for Clemenger, Ogilvy, Y & R, and both Saatchi & Saatchi, etc.
- Royal NZ Ballet, Royal Academy of Dance and Maui Theatre
- Annual Reports for Banks, Telecom, NZ Post, Air NZ, you name it
- Fabulous houses for Athfield Architects in NZ
- Building sites and factories in Japan and USA for Fletchers
- Paintings and people for Todd Corporation in Wellington
- Cars for Mitsubishi, Toyota, Suzuki, Honda, Holden and Ford
- Ships and planes for CentrePort and Wellington International Airport
- Streets scenes for Positively Wellington Tourism and City Council
- Politicians and other people for Time Magazine.
In 2003 he built his own, brand new, drive-in studio close to central Wellington, with stunning views over the hills and harbour. He now operates on a smaller scale and uses hire studios if he needs them.
As with most photographers, the transition to digital in the early Noughties involved relearning almost everything he thought he knew. Now he brings all that old skill and experience, combined with modern techniques, to bear on every assignment.